Main events loaded with U.S. talent in December resulted in American fighters grabbing an increased share of fan attention during the month. Headlining fighters from December included Americans Roy Nelson, Brendan Schaub, Diego Sanchez, BJ Penn, Donald Cerrone, and Ed Ratcliff. While the K1/Fields New Year’s Eve card helped sustain a healthy level of interest in Japanese athletes, the month almost entirely belonged to marquee U.S. talent. Fighters from the country collectively represented 63.5% of MMA fan interest in December, followed by Brazil with 12.4%.
Nationality fan interest for recent months:
- November 2009
- October 2009
- September 2009
| December Share of Fan Interest |
Fighter Nationality | Change from November |
|---|---|---|
| 59.2% | United States | up 4.3% |
| 14.9% | Brazil | down 2.5% |
| 5.3% | Japan | - |
| 3.5% | Bahamas | up 1.8% |
| 3.5% | Netherlands | up 0.8% |
| 2.1% | Canada | up 0.9% |
| 2.0% | United Kingdom | down 1.1% |
| 1.6% | Russia | down 3.3% |
| 1.2% | Vietnam | - |
| 0.8% | France | - |
| 0.7% | Armenia | - |
| 0.7% | Belarus | - |
| 0.6% | Croatia | - |
| 0.5% | Australia | - |
| 3.4% | Other |
Tapology’s buzz rankings are a measure of fan interest and activity. Tapology uses data from Compete, Inc. to measure the level of internet users checking out over 800 of the biggest names in MMA. Activity is aggregated across multiple websites and represents United States fans only.
